>> Course Descriptions

Term Subject Catalog # Title Credits / Units
Summer 2021 MKT 320 Basic Marketing Management 4 cr.
Class Session Time Syllabus
1 5-week summer Mon - Fri MKT-320


This course is designed for all business background students, introducing contemporary principles and practices for marketing management in a firm. In fast-changing and more complicated market place, rapid and meaningful response to consumer need is critical for companies’ marketing management strategy formulation. Under a customer-value framework, this course will discuss the following topics including: marketing process, marketing information management, marketing strategy and mix (STP and 4P), and other relationship marketing. Upon completion, Students are expected to develop an understanding of marketing issues in real world situations and will learn to create and implement basic marketing plans in the perspective of a marketing manager.