>> Course Descriptions

Term Subject Catalog # Title Credits / Units
Summer 2020 MKT 022 Introduction to Consumer Behavior 4 cr.
Class Session Time Syllabus
1 5-week summer Mon - Fri MKT-022-5


This course is an introduction to the world of customer behavior. The discipline borrows from social sciences including psychology, sociology, and anthropology, to explain behavior in the marketplace. Meanwhile, the study of consumer behavior is about understanding what leads to the individual purchase decisions that are so important to business profitability, and to personal prosperity. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers.